EUPHORIA / 2022
EUPHORIA
In the heart of New Delhi, Alter-X's luminary designer Nitish Arora weaves a narrative of exhilaration and liberation through the "EUPHORIA Capsule Collection." Drawing profound inspiration from the transcendent realms of rave culture and electronic music, this debut collection is a vibrant ode to the sensory euphoria experienced in these ecstatic environments. Arora's personal journey through the rhythmic landscapes of Eastern and Western music and dance cultures culminates in this groundbreaking series.
"EUPHORIA" is an exquisite fusion of performance wear and the rich textile heritage India is renowned for. Each piece in the collection is meticulously crafted, not just for aesthetic allure but to accentuate the fluidity of body movement, ensuring comfort remains paramount. This collection transcends traditional fashion boundaries, emerging as a physical manifestation of emotion, physical freedom, and unbridled self-expression. At its core, it celebrates the pillars of self-love, inclusivity, and the unrestrained expression of individuality.
The color palette of the collection is a homage to the fiery hues of Goan sunsets - a place close to Arora's heart and synonymous with India's vibrant spirit, diversity, and pulsating electronic-rave music scene. This selection of colors is not just visually stunning but also deeply symbolic of the collection's essence.
True to Alter-X's commitment to ethical fashion, every piece in "EUPHORIA" is handcrafted in collaboration with local artisans from Delhi, weaving together traditional craftsmanship with contemporary design. The use of locally-sourced, environmentally-friendly materials such as velvet, satin, terry rayon, and lycra not only supports the region's talented artisans but also aligns with Arora's vision of promoting sustainable fashion practices in India.
The "EUPHORIA Capsule Collection" is a ready-to-wear line, embodying versatility and personalization, with tailoring and made-to-measure services available to cater to the unique preferences of each individual. This collection is more than fashion; it's a celebration of cultural fusion, ethical practices, and the transformative power of self-empowerment through style.
"EUPHORIA" is an exquisite fusion of performance wear and the rich textile heritage India is renowned for. Each piece in the collection is meticulously crafted, not just for aesthetic allure but to accentuate the fluidity of body movement, ensuring comfort remains paramount. This collection transcends traditional fashion boundaries, emerging as a physical manifestation of emotion, physical freedom, and unbridled self-expression. At its core, it celebrates the pillars of self-love, inclusivity, and the unrestrained expression of individuality.
The color palette of the collection is a homage to the fiery hues of Goan sunsets - a place close to Arora's heart and synonymous with India's vibrant spirit, diversity, and pulsating electronic-rave music scene. This selection of colors is not just visually stunning but also deeply symbolic of the collection's essence.
True to Alter-X's commitment to ethical fashion, every piece in "EUPHORIA" is handcrafted in collaboration with local artisans from Delhi, weaving together traditional craftsmanship with contemporary design. The use of locally-sourced, environmentally-friendly materials such as velvet, satin, terry rayon, and lycra not only supports the region's talented artisans but also aligns with Arora's vision of promoting sustainable fashion practices in India.
The "EUPHORIA Capsule Collection" is a ready-to-wear line, embodying versatility and personalization, with tailoring and made-to-measure services available to cater to the unique preferences of each individual. This collection is more than fashion; it's a celebration of cultural fusion, ethical practices, and the transformative power of self-empowerment through style.
